DESIGN DIRECTION

DESIGN STYLES – BOLD AND BRIGHT

  • Two colour effect (one bright, one bold)
  • Eye catching designs showing its a fun campaign
  • Motivating colours that’ll encourage students to walk
  • A brand people will remember
  • Bright colours bringing out the enjoyment of walking

DESIGN STYLES – GRADIENT AND SHAPE CREATING STILL MOVEMENT

  • Sticking with the two colour effect (bright, bold)
  • Involes more gradients to show movent in the design
  • Use of shapes to put emphasis in the idea of movement
  • Eyecatching pattern/design that people will remember
  • Creates an exciting movement related to our project

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