Learning and Challenges

The learning and challenges for our project can be split into two categories. Design learning and challenges and group learning and challenges. We had many design challenges through our project. One of the biggest challenges for us was creating our brand. Finding the right colours for our brand was one of the challenges while creating […]

Instructional AR Videos

We have designed stickers that can be seen on our different partners that sponsor our app such as Tank, and Pita Pit. When you scan the sticker to the app roar, then you will have a pop up that comes up with the instructions as to how to interact and download our app.

Reconstructed Research Question

How design outcomes could influence students that live in Auckland’s the central suburbs to encourage them to walk to/from university? Reconstructed Research Question: How design outcomes (mobile application, poster series, social media campaign) could influence students that live in Auckland’s the central suburbs to encourage them to walk to/from university? Final: How design outcomes such […]

Reconstructed Abstract

This research project focused on the development of design solutions to influence social behaviour. It assumed a pragmatic approach oriented to problem-solving situated inside the post-positivist research paradigm. Our central hypothesis is that we can create a positive change in our peer’s, using only our graphic design skills and our critical thinking. We employed a […]

Poster

The three main important aspects of our posters: ColourCatchphrasesPoint of difference When it came to designing the posters these were some certain concerns and targets we were aiming to use effectively, in each step of the process each of these elements were improved. Colour The poster needed to use similar aesthetic codes as other posters […]

Social Media

Ideation: We decided to create a social media campaign because our survey results showed that most people preferred receiving information through social media. We also found 75% of our audience spends more than 3 hours on their phone a day. We decided that Instagram was the best option as it is a popular choice of […]

APP design

App: Commentary of practice Ideation: When developing we were also in the process of creating a style and colour scheme that reflected our brands identity. Originally we liked using bold and bright colours and thought this would make our app more appealing to our target audience by making it seem fun and exciting. We also […]

Brand Identity

Ideation Our ideation as a group started with talking about a name for our brand and the different icons we think represented our brands identity. Some of the aspects as a group we wanted our brand to convey included; functional, engaging, exciting,active, and rewarding. We each individually found different fonts and created logos and app […]

Pixel Art

We decided to create some of our icons for our app and poster as pixel art. We created different foods for the incentives. This also led to our ideas of having pixel art on our posters so that the audience knows that it is an app/game.

Infographics

We conducted our own survey as part of our quantitative data collection method. We targeted this at university students who live in central suburbs* of Auckland. We collected 61 responses. Transport to and from University: 59% people said that they currently go by bus to from university. Surprisingly walking was the second most popular choice […]