This research project focused on the development of design solutions to influence social behaviour. It assumed a pragmatic approach oriented to problem-solving situated inside the post-positivist research paradigm. Our central hypothesis is that we can create a positive change in our peer’s, using only our graphic design skills and our critical thinking. We employed a variety of methods, such as quantitative surveys and qualitative interviews, to be able to understand our audience fully.
The project employed the Design Thinking framework including; qualitative, quantitative data collection and analysis. The findings were used to ideate and prototype a design solution capable to produce a positive influence in the target audience.
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