Research Articles

Human Motivations Research: (McCloud, 2007) explains how Maslow’s hierarchy of needs research was to understand the motivators of individuals. That one must meet start at basic human biology needs and satisfy this need so the individual is able to progress further to meet the higher and more complex needs. (McCloud, 2007) The needs are divided […]

TARGET AUDIENCE

Our target audience for our project are students who live in a central Auckland suburb and studying in the CBD. This is our target audience moodboard:

DESIGN DIRECTION

DESIGN STYLES – BOLD AND BRIGHT Two colour effect (one bright, one bold) Eye catching designs showing its a fun campaign Motivating colours that’ll encourage students to walk A brand people will remember Bright colours bringing out the enjoyment of walking DESIGN STYLES – GRADIENT AND SHAPE CREATING STILL MOVEMENT Sticking with the two colour […]

COMPETITORS ANALYSIS

Strava | Run, Ride, Swim: See posts and photos from other athletes. Friends. Achievements. Track walk. Performance over time. MapMyHike | Features pacing, elevation, distance and routes. Calories burned. Adidas | This app features… Nike | Run Club | Keep record of routes and times. Weekly summary. Reminders to walk/run. Pacer Pedometer & Step Tracker […]

AIM OF THE PROJECT

The overall aim is to influence students in the central suburb to walk to and/or from university using our design solutions. Aims within the project: Reduce traffic congestion in these areas Increase fitness and health of students Create a reliable and safe mode of transport Create a enjoyable experience of transport Decrease the amount of […]

NEXT STEPS AND TIMELINE OF COMPLETION

15th – 26th April – Mid Semester Break Tasks for the group over the break: Further research individually into exsisting brand identities, apps, poster and social media campaigns. Make a brief mock up or mood board – one for each media. 29th April Monday – Second Half of Semester 1 Brand Identity Ideation App Solution […]

PROPOSED OUTCOMES/POSSIBLE DESIGN SOLUTIONS

APP: We thought creating an app could be a good idea as most university students have a phone and spend lots of time on their phone. This app could have a user profile and could be able to to count your steps and the walking route on a map. We thought it could possibly connect […]

SURVEY AND FINDINGS

These are some of the findings we found from our survey: These are the findings from our transport part of the survey that we find most important and valuable. In these results we can see that more people (59%) take the bus to universtiy. Suprisingly walking is the second most popular with 42.6% walking to […]

RESEARCH QUESTION

Research Question: How design outcomes could influence students that live in Auckland’s the central suburbs to encourage them to walk to/from university? By refining our research question down to a profession/occupation, a geographic location, and one type of transport. It allows our research project to be more accurate in our findings which will help to […]

CASE STUDIES

CASE STUDY 1: Measuring and growing active modes of transport in Auckland Auckland Transport conducted a survey to understand the behaviours and attitudes to the different modes of transport. What we found use full in this case study: This case study looked into both cycling and walking. However we are just looking at walking for […]